Employee retention is a challenge for many companies, for many reasons. However, sometimes it just boils down to employee engagement ie. not feeling engaged or confident in their work.
How can you connect with your employees and communicate in a clear and authentic manner? One word: Video. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Furthermore, 65% of the population are visual learners, so it’s likely that your employees are as well.
Here are 7 types of videos that can be created to drive employee engagement:
20% of employee turnover occurs within the first 45 days of the job. There are many different reasons why employees leave businesses so soon, and poor internal communication is one of them. What does this tell us? That a premium onboarding experience is crucial to employee retention. New hires need to be connected with their colleagues and inspired to contribute to the company’s success. The first week at a company is critical as it has the greatest impact on new hires’ motivation to stay at the company.
Traditionally, onboarding includes sitting and listening to a manager or HR executive speak on different topics, and throwing a welcome kit, paperwork and safety rules at new hires. However, not a lot is retained using this method. That’s where videos come in. If you have a limited budget, prioritize and focus on topics you want new hires to remember. Keep the videos short and to the point. Ensure the video has professional elements that will engage the viewer, like music or captions.
Here are some examples of engaging on-boarding videos:
- Day-in-the-Life: Show a snapshot of a typical day at your workplace and be sure to highlight any benefits that you offer.
- Welcome videos: Whether it’s from the company CEO, the new hire’s manager, or one of their new colleagues, these are great, personalized and inclusive ways to create a warm welcome and establish your company culture. You could even encourage new hires to introduce themselves in a short video that’s posted to your internal communications platform for current employees to see and comment on.
- Company policies: These are usually presented via text on paper, or hidden away on the company network, so communicating these in simple terms via video is very engaging and can be replayed at any time.
- Predecessor handoff: To ensure a smooth transition, the new hire’s predecessor can use video to pass off information and everything the new hire needs to know to take on that role.
- Department overviews: Walk through the operations of your business, what each department does, who works in each one, and how the departments work together to achieve common goals. This educates new hires on the various roles, responsibilities and dynamics surrounding them and how their work plays a part in the bigger picture.
2. Training and Education
Engaged employees know and understand their jobs well, while being nurtured to continuously learn and improve. Training opportunities are proven to increase loyalty and engagement within a company.
It can be difficult to arrange training sessions when your employees are scattered across different locations or time zones. With training videos, employees are empowered to learn at their own pace, without fear of “taking up time” when they can’t grasp a concept and must ask others for help or clarification.
When you have an abundance of information to share, its best to break it down across several short videos that focus on one topic at a time.
Examples of training videos that engage:
- How-to: Show employees how to perform common tasks, such as using the internal phone system, conducting conference calls, booking meeting rooms, and using the photocopier.
- Tutorials: These are more commonly used for breaking down more complex tasks, such as navigating the company software or other computer programs. What’s great about these is that they allow everyone to learn at their own pace, as they can pause or rewind the video at any point.
- Roleplaying: These videos teach soft skills to employees, such as how to have difficult conversations, accept feedback, and resolve disputes with or between colleagues.
3. Employee Highlights
Being recognized for your hard work and personal achievements always makes you feel good. Videos can be used to feature employees that go above and beyond or those who demonstrate dedication and consistency. Employees tend to stick around when they feel appreciated, saving companies up to $4,129 in recruiting and training costs.
With employee highlight videos, you want to inspire and empower both the featured employee and their co-workers. Focus on a key challenge the employee had to overcome and why they were chosen for the highlight. With their consent, you could even share a unique fact about that person.
4. Company News and Updates
By regularly providing company updates via video, your company’s leaders can provide critical information in a timely fashion. This also prevents the need to organize in-person meetings, saving company time. This is especially important for high-growth organizations that operate in rapidly evolving industries. If there is a PR crisis, for example, information needs to be distributed to the entire organization within a matter of minutes and sharing a video can do exactly that.
Webinars—seminars conducted over the internet—offer companies the ability to train workers located anywhere around the world. This is especially convenient if you have employees working from home. Webinars can be used to host training sessions where everyone sees the same screen at the same time and can be recorded for those who live in different time zones and need to watch later. Webinars can also be huge time savers for your company, because once the material is created, it can be repeatedly shared as new hires are onboarded.
6. Annual Reports
Employees who are familiar with the financial goals and health of their company may feel more engaged and excited about the organization’s continued growth. Yes, annual reports can be dry and boring, as they usually consist of dozens of long pages and data. However, they can be made more interesting when the highlights are featured in a video. Turn the data into visualizations. Break up the information using images and graphics. Showcase the company’s most successful projects from the year. Rather than focusing heavily on the data and numbers, use the annual report video to generate enthusiasm and hope for the company’s future.
7. Company History
People connect to stories, not companies. Utilize storytelling to create an effective company history video that captivates, inspires, and gives your employees a sense of pride. They can be narrated by the CEO or other key staff members, and detail the company’s history, beliefs, values, culture, mission, vision, and community involvement. Who founded the company? How was it built from the ground up? What makes the company unique? Finish the video with a forward-looking statement, such as the company’s goals for the next 5-10 years.
Here at JIL & Associates, we are dedicated to inspiring and humanizing brand storytelling. We have the resources available to produce any of the videos listed above, plus any others that you feel may elevate your employees’ engagement and morale. We’ll give you a video platform where your team can feel found, seen and understood, and thus feel more engaged and entrenched in your company and its goals. Ready to tell your brand story and engage your employees? Let’s Talk.