People often associate the word “interview” with anxiety and interrogation in a formal setting. In reality, an interview is just a chance to share a story in a Question & Answer format. Whether it’s for the purposes of recruitment, marketing, or creating engaging internal content for employees, interview videos add personality to any story your business wants to share.
What are some benefits of interview videos? What types of interview videos can your business make? And how do you make them? We answer all these questions below.
Benefits of Interview Videos
They humanize your brand.
Marketing materials can often look amazing but feel contrived and forced. However, interview-style videos give a face to your business and add a human quality to your marketing. They feel much more authentic and sincere, especially when they are not scripted.
They show your expertise.
Interview videos allow you to share your industry knowledge, but in a natural way. If you can demonstrate your expertise while talking freely, you truly show off your level of authority in the industry. Is your business about to announce a new product or service? Sit down with the founder or department head to talk about the offering and why they’re so passionate about it. This kills two birds with one stone — you prove that you’re an expert while helping to increase awareness and sales.
They can help with recruitment.
An unscripted testimonial from a current employee can provide a candid look into your company culture and the office. This allows job seekers to get excited about your business and weed out those who may not be the right fit. Job seekers often turn to sites like Glassdoor to read company reviews from current employees before applying. With video, they put a face to the words, increasing the review’s credibility and their trust in your brand.
They give an inside look.
Interviews can allow access to people and information that may not be publicly available. CEOs and other notable people can give an inside look through interview videos.
They are easy to produce.
Interview videos don’t require much in terms of setup, since the standard interview only uses one angle. You simply need a camera, tripod, and microphone.
They can be repurposed.
Interview videos can be used in numerous different ways to add authenticity to your other marketing tactics:
- Break the interview into short clips to use on social media, with a call-to-action (CTA) directing the viewer to your landing page to watch the full video.
- Embed it into your next e-newsletter to clients or the internal team.
- Use a clip in your company culture or on-boarding video.
- Sprinkle them throughout your website or on a landing page specific to a product or event.
Types of Interview Videos
Talking Head Interview
This is a standard format where the speaker is shown from the chest up. This allows the viewer to focus on the speaker and what they’re saying. This is commonly used in documentaries and journalism. A talking head is great for communicating truth – whether it be facts from an expert, or an authentic re-telling of an event or experience.
To make the editing process easier for a talking head, the interviewee should repeat the off-camera interviewer’s question back in their answer. For example, if the question is “How long have you been working at JIL & Associates?” the interviewee should answer, “I’ve been working at JIL & Associates for…” rather than just answering, “Three years.”
This is when both the interviewee and interviewer are on camera. This allows for back and forth conversation and an authentic feel to the video. Often the host is a known personality and helps the viewers feel like they’re part of the casual conversation.
With remote interviews, you don’t have to be in the same room as your interviewee. Interviews can be recorded via video call, in either a talking head or conversational style. Be sure to test out your chosen software ahead of time, and create a branded look and feel with logos, on-screen text or graphics.
How to Make Interview Videos
- Define your purpose for making the interview video. Do you want to gain brand awareness, demonstrate your industry knowledge, explain a complex topic, humanize your brand, or introduce your new product or service?
- Choose the right interviewee. Who is the best person to represent your purpose? If you’re aiming to educate, choose a subject matter expert. Want to share a success story about one of your recent events? Interview someone who was directly involved, like the event organizer. Introducing a new product? Choose someone who can talk passionately about it, like the product designer or department head. No matter who you choose, make sure they are well-spoken, confident, and passionate about your purpose.
- Choose the right location. If you’re shooting indoors, don’t just use a plain white wall in the background. Take the time to clean the space and decorate accordingly. If you’re shooting outdoors, consider the weather, noise, and lighting.
- Test the sound. Whether you use a boom mic or lavalier mic, good sound is crucial to producing a high-quality interview video. Test the sound once the mic is on your interviewee. Be wary of the sound of clothing rustling against the mic or popping Ps while they’re talking and adjust accordingly.
- Research and plan. Make sure you understand the subject matter of the interview. Use that knowledge to formulate intelligent questions that will produce a video of value. Interviews can often take unexpected turns when the conversation naturally moves in a different direction, so ensure that you have questions prepared to guide the interview in a cohesive flow. Start out with easy, broad questions like “Who are you and what do you do?” before progressing into more in-depth questions like “Where do you see the business going in the next 5 years?” or “How did this event affect your business?”
- Include a Call-To-Action at the end. Once the viewer finishes your interview video, they should be feeling good about the brand, or at least have a better idea of who the people are behind the brand. Now is the time to drive them to act. Show contact information or a website link on screen at the end of the video, encouraging viewers to book a demo, purchase the product, apply for the open position, or simply learn more about the business.
Here at JIL & Associates, we create interview videos that not only look beautiful, but tell your story in a thoughtful and impactful way. We have the equipment you need to produce a high-quality video, but we also take the time to get to know the people we are filming – the humans that work hard behind the scenes to keep your business going. We’ll help you prepare questions that allow both the interviewee and your brand story to authentically shine. Ready to create connections and have conversations? Let’s Talk.