marketing

Have you ever been walking around a store and noticed that someone is watching a product review video? Have you searched up “x product / service + honest review” on YouTube before hitting the “complete purchase” button? Video reviews have come to shake up your potential customer’s decision-making process. These videos influence viewers so much that shoppers …

How Video Reviews Affect Your Customer’s Decision-Making Process Read More »

Between different devices and plenty of streaming platforms, video consumption in social media is at its all-time high. Adding pandemic-related social restrictions to the mix, users are watching more videos than ever before. This reflects their natural need for human interaction. In a world that’s becoming more digital and less traditional, sharing videos in your social media channels is …

5 Tips to Optimize Your Videos for Social Media Read More »

Stories have been a part of our human experience since the beginning of time. Our ancestors have narrated them from generation to generation, making storytelling one of the most potent forms of communication.  Nowadays, storytelling with video is not just art, it’s a marketing strategy that allows you to create emotional bonds with your audience …

4 Ways to Elevate your Brand’s Storytelling When Using Video Read More »

It’s that time of year again – time to make your New Year’s resolutions for 2021. 2020 was a difficult year for everyone, so you want to make sure you get off to the right foot this year. You may have thought about your personal resolutions, but what about resolutions for your business?  To kick …

5 New Year’s Resolutions to Include Video in Your Marketing Read More »

Crazy, cuckoo, bananas – what a year!! As 2020 draws to a close (and good riddance), Susan and I are still taking time to reflect on the positive things that happened for us…  It was while walking side-by-side on treadmills at the gym last December, that we decided to enter a collaboration together based on …

JIL & Associate’s 2020 Year in Review Read More »

There are so many ways to get your story told through video, with new and exciting ways constantly popping up and older, established ways evolving. Over the years, video marketing trends have evolved from 30-second ads and viral videos to vlogs, live videos, and now newer and more engaging formats such as 360-degree experiences and …

8 Video Marketing Trends for 2021 Read More »

The holidays are right around the corner, and it’s the perfect time for your business to express care to your clients, customers and employees. Holiday videos are an exceptional way to do this. They can make someone smile, get emotional, or simply remind your customers of the great memories you’ve shared over the year. Videos …

8 Holiday Video Ideas for Your Business Read More »

Live streaming is rapidly rising in popularity as a marketing and business communications tool. Brands across all industries are demonstrating that live streaming for your business is a fantastic way to engage with your audience in an authentic manner. According to a survey with New York Magazine, 80% of audiences would rather watch live videos from …

How to use Live Streaming Video for your Business Read More »

People often associate the word “interview” with anxiety and interrogation in a formal setting. In reality, an interview is just a chance to share a story in a Question & Answer format. Whether it’s for the purposes of recruitment, marketing, or creating engaging internal content for employees, interview videos add personality to any story your business wants to share.   …

How to Make Good Interview Videos for Your Business Read More »

So, you’ve finished creating a compelling video for your business. You’ve invested time and money and are confident that it sells the message. Great, what’s next? The video can’t just sit on your computer. It’s time to share it with the world and get the word out there about your fantastic product or service offering. …

Where to Share Your Business Videos Read More »