marketing

email marketing

3 Types of Videos to Use in Your Email Marketing Campaigns

If you’re considering adding videos to your email marketing campaigns, you’re on the right track to create a bigger impact on your audience! By including videos in your email communications, you can form a deeper connection with your subscribers while improving your sales. Ready to learn the benefits of videos in your email marketing campaigns and what types will work best for your brand? Let’s …

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video reviews - woman holding a product bag while being filmed

How Video Reviews Affect Your Customer’s Decision-Making Process

Have you ever been walking around a store and noticed that someone is watching a product review video? Have you searched up “x product / service + honest review” on YouTube before hitting the “complete purchase” button? Video reviews have come to shake up your potential customer’s decision-making process. These videos influence viewers so much that shoppers …

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social media - woman doing selfie video with ring light

5 Tips to Optimize Your Videos for Social Media

Between different devices and plenty of streaming platforms, video consumption in social media is at its all-time high. Adding pandemic-related social restrictions to the mix, users are watching more videos than ever before. This reflects their natural need for human interaction. In a world that’s becoming more digital and less traditional, sharing videos in your social media channels is …

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storytelling - storyboard graphic

4 Ways to Elevate your Brand’s Storytelling When Using Video

Stories have been a part of our human experience since the beginning of time. Our ancestors have narrated them from generation to generation, making storytelling one of the most potent forms of communication.  Nowadays, storytelling with video is not just art, it’s a marketing strategy that allows you to create emotional bonds with your audience …

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video

5 New Year’s Resolutions to Include Video in Your Marketing

It’s that time of year again – time to make your New Year’s resolutions for 2021. 2020 was a difficult year for everyone, so you want to make sure you get off to the right foot this year. You may have thought about your personal resolutions, but what about resolutions for your business?  To kick …

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2020 Year in Review

JIL & Associate’s 2020 Year in Review

Crazy, cuckoo, bananas – what a year!! As 2020 draws to a close (and good riddance), Susan and I are still taking time to reflect on the positive things that happened for us…  It was while walking side-by-side on treadmills at the gym last December, that we decided to enter a collaboration together based on …

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