Professional lighting is, without a doubt, one of the most important contributors to high-quality video production. Lighting can completely change the appearance of a shot, its mood and tone, and the overall quality of a scene. When it comes to video, getting the lighting correct is one of the greatest challenges. In order to produce …
6 Reasons Why Your Video Should Use Professional Lighting Read More »
Employee retention is a challenge for many companies, for many reasons. However, sometimes it just boils down to employee engagement ie. not feeling engaged or confident in their work. How can you connect with your employees and communicate in a clear and authentic manner? One word: Video. Viewers retain 95% of a message when they watch it in …
7 Types of Videos that Drive Employee Engagement Read More »
Is your company getting ready to shoot its next workplace safety video, employee spotlight, onboarding video, company news update, instructional video, web series, or company culture video? These video shoots can take place in either interior or outdoor spaces, with real backgrounds (offices, living rooms, outdoors) or fake backgrounds (green screens, studio backdrops). Regardless of where …
How to Prepare an Space for Video Shoots — Part 2: Outdoor Read More »
Is your company getting ready to shoot its next workplace safety video, employee spotlight, onboarding video, company news update, instructional video, web series, or company culture video? These video shoots can take place in either interior or outdoor spaces, with real backgrounds (offices, living rooms, outdoors) or fake backgrounds (green screens, studio backdrops). Regardless of where …
How to Prepare a Space for Video Shoots — Part 1: Indoor Read More »
When you look good, you feel good! If you find yourself as the on-camera subject of your company’s newest corporate video(s) or broadcast, you may be feeling anxious and overwhelmed. However, some wardrobe planning can help you create an on-camera clothing look that projects confidence as you relay your message. And yes…you have to wear pants! Although content …
Amidst a global pandemic, video marketing is more important than ever to your business. As COVID-19 has spread around the world and cities have shut down, businesses have struggled to adjust to this new reality – and with it, their marketing plans. Although the future looks uncertain for everyone, your marketing must continue for your business to have …
The Importance of Video Marketing During a Pandemic Read More »
You’re in the process of deciding on a video production company to help tell your brand story, but there are many factors to consider in doing so. One of them is the camera equipment. Different video producers offer different equipment, and they all have varying benefits depending on what you need. You may or may …
If you’re considering hiring a video production company, the first question you might ask is “How much will it cost?” You might be seeking to spend less on more videos, but this is the wrong approach as it doesn’t factor in quality. There are many factors that make up the cost of video production, but …
We’ve heard it a million times – we’re in the era of video content. If you’re in charge of your company’s content strategy, you might’ve heard from your boss over and over: “we need to post more videos!” But have you ever stopped and wondered WHY exactly? Why does video marketing matter and what are the benefits …
Your company has decided to invest in producing one (or several) videos, for the purposes of marketing, storytelling, educating, recruiting, or otherwise, and they’ve decided to put YOU in charge of finding the right video production company to execute it. In a highly saturated market with lots of options, you may be feeling a little …
5 Things to Consider When Choosing a Video Production Company Read More »
