Blog
Why You Need to Hire a Director
Ever wondered what a director actually does? Keep reading to find out why you need to hire one for your next video storytelling project.
3 Reasons Why Your Company Should Have a Promotional Video
The production of a promotional video for your business allows you to connect with your target audience, promote yourself, and drive traffic towards your website.
How Video Testimonials Can Increase Sales and Conversions
Learn how consumers use video testimonials to research your business and how, by using them, you will set yourself apart from your competition and increase sales.
Four Corporate Video Articles that Caught the Attention of the JIL Team
Have you ever considered using video as a branding tool for your business? Video is a great way to show personality and engage with your audience. Check out our round up to get an inside scoop on corporate video production!
3 Ingredients to Telling Good Stories
Do you have a cool video idea that you want to whip up into a sweet story? This is the perfect recipe for you! Whether
3 Types of Videos to Use in Your Email Marketing Campaigns
If you’re considering adding videos to your email marketing campaigns, you’re on the right track to create a bigger impact on your audience! By including videos in your email communications, you can form
How Video Reviews Affect Your Customer’s Decision-Making Process
Have you ever been walking around a store and noticed that someone is watching a product review video? Have you searched up “x product / service
5 Tips to Optimize Your Videos for Social Media
Between different devices and plenty of streaming platforms, video consumption in social media is at its all-time high. Adding pandemic-related social restrictions to the mix,
4 Ways to Elevate your Brand’s Storytelling When Using Video
Stories have been a part of our human experience since the beginning of time. Our ancestors have narrated them from generation to generation, making storytelling
5 New Year’s Resolutions to Include Video in Your Marketing
It’s that time of year again – time to make your New Year’s resolutions for 2021. 2020 was a difficult year for everyone, so you
JIL & Associate’s 2020 Year in Review
Crazy, cuckoo, bananas – what a year!! As 2020 draws to a close (and good riddance), Susan and I are still taking time to reflect
8 Video Marketing Trends for 2021
There are so many ways to get your story told through video, with new and exciting ways constantly popping up and older, established ways evolving.
8 Holiday Video Ideas for Your Business
The holidays are right around the corner, and it’s the perfect time for your business to express care to your clients, customers and employees. Holiday
How to use Live Streaming Video for your Business
Live streaming is rapidly rising in popularity as a marketing and business communications tool. Brands across all industries are demonstrating that live streaming for your
How to Make Good Interview Videos for Your Business
People often associate the word “interview” with anxiety and interrogation in a formal setting. In reality, an interview is just a chance to share a story in a
Where to Share Your Business Videos
So, you’ve finished creating a compelling video for your business. You’ve invested time and money and are confident that it sells the message. Great, what’s
10 Common Video Marketing Mistakes (and How to Avoid Them)
It’s no secret that video is taking over the digital world. More and more businesses are incorporating online video into their marketing strategies, and there are thousands of statistics
How to Create Demo Videos That Drive Results/Sales
Audience demand for video is rising due to its ease of use and high quality, as customers increasingly turn to media to research different products
Debunking Myths About Video Marketing
Although video marketing has exploded in recent years (according to Hubspot, 85% of businesses use video as a marketing tool), there are still many common misconceptions out
Video Analytics: 6 Metrics to Measure Success
So, you’ve added videos to your marketing strategy, invested in a high-quality production, and distributed them throughout your brand’s channels. But how do you know
6 Reasons Why Your Video Should Use Professional Lighting
Professional lighting is, without a doubt, one of the most important contributors to high-quality video production. Lighting can completely change the appearance of a shot,
7 Types of Videos that Drive Employee Engagement
Employee retention is a challenge for many companies, for many reasons. However, sometimes it just boils down to employee engagement ie. not feeling engaged or
How to Prepare an Space for Video Shoots — Part 2: Outdoor
Is your company getting ready to shoot its next workplace safety video, employee spotlight, onboarding video, company news update, instructional video, web series, or company
How to Prepare a Space for Video Shoots — Part 1: Indoor
Is your company getting ready to shoot its next workplace safety video, employee spotlight, onboarding video, company news update, instructional video, web series, or company
The DOs and DON’Ts of On-Camera Clothing
When you look good, you feel good! If you find yourself as the on-camera subject of your company’s newest corporate video(s) or broadcast, you may be
The Importance of Video Marketing During a Pandemic
Amidst a global pandemic, video marketing is more important than ever to your business. As COVID-19 has spread around the world and cities have shut down,
What’s So Special About a RED Camera?
You’re in the process of deciding on a video production company to help tell your brand story, but there are many factors to consider in
Breaking Down the Cost of Video Production
If you’re considering hiring a video production company, the first question you might ask is “How much will it cost?” You might be seeking to
6 Benefits of Video Marketing
We’ve heard it a million times – we’re in the era of video content. If you’re in charge of your company’s content strategy, you might’ve heard from
5 Things to Consider When Choosing a Video Production Company
Your company has decided to invest in producing one (or several) videos, for the purposes of marketing, storytelling, educating, recruiting, or otherwise, and they’ve decided