Why You Need to Hire a Director
Ever wondered what a director actually does? Keep reading to find out why you need to hire one for your next video storytelling project.
Corporate Videos
3 Reasons Why Your Company Should Have a Promotional Video
The production of a promotional video for your business allows you to connect with your target audience, promote yourself, and drive traffic towards your website.
Four Corporate Video Articles that Caught the Attention of the JIL Team
Have you ever considered using video as a branding tool for your business? Video is a great way to show personality and engage with your audience. Check out our round up to get an inside scoop on corporate video production!
5 New Year’s Resolutions to Include Video in Your Marketing
It’s that time of year again – time to make your New Year’s resolutions for 2021. 2020 was a difficult year for everyone, so you want to make sure you get off to the right foot this year. You may have thought about your personal resolutions, but what about resolutions for your business? To kick …
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JIL & Associate’s 2020 Year in Review
Crazy, cuckoo, bananas – what a year!! As 2020 draws to a close (and good riddance), Susan and I are still taking time to reflect on the positive things that happened for us… It was while walking side-by-side on treadmills at the gym last December, that we decided to enter a collaboration together based on …
8 Holiday Video Ideas for Your Business
The holidays are right around the corner, and it’s the perfect time for your business to express care to your clients, customers and employees. Holiday videos are an exceptional way to do this. They can make someone smile, get emotional, or simply remind your customers of the great memories you’ve shared over the year. Videos …
How to use Live Streaming Video for your Business
Live streaming is rapidly rising in popularity as a marketing and business communications tool. Brands across all industries are demonstrating that live streaming for your business is a fantastic way to engage with your audience in an authentic manner. According to a survey with New York Magazine, 80% of audiences would rather watch live videos from …
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How to Make Good Interview Videos for Your Business
People often associate the word “interview” with anxiety and interrogation in a formal setting. In reality, an interview is just a chance to share a story in a Question & Answer format. Whether it’s for the purposes of recruitment, marketing, or creating engaging internal content for employees, interview videos add personality to any story your business wants to share. …
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Where to Share Your Business Videos
So, you’ve finished creating a compelling video for your business. You’ve invested time and money and are confident that it sells the message. Great, what’s next? The video can’t just sit on your computer. It’s time to share it with the world and get the word out there about your fantastic product or service offering. …
How to Create Demo Videos That Drive Results/Sales
Audience demand for video is rising due to its ease of use and high quality, as customers increasingly turn to media to research different products and services. This is an important opportunity for brands and marketers to use video to attract new customers (or retain current ones), educate and connect with them, and even drive …
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