Marketing

Marketing Mistakes

10 Common Video Marketing Mistakes (and How to Avoid Them)

It’s no secret that video is taking over the digital world. More and more businesses are incorporating online video into their marketing strategies, and there are thousands of statistics out there that talk about the benefits of video for business and how many people are watching videos online.   However, many forget that simply creating and uploading a video isn’t enough. Although millions …

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demo video

How to Create Demo Videos That Drive Results/Sales

Audience demand for video is rising due to its ease of use and high quality, as customers increasingly turn to media to research different products and services. This is an important opportunity for brands and marketers to use video to attract new customers (or retain current ones), educate and connect with them, and even drive …

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Pandemic - Video marketing

The Importance of Video Marketing During a Pandemic

Amidst a global pandemic, video marketing is more important than ever to your business.  As COVID-19 has spread around the world and cities have shut down, businesses have struggled to adjust to this new reality – and with it, their marketing plans. Although the future looks uncertain for everyone, your marketing must continue for your business to have …

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video production company

5 Things to Consider When Choosing a Video Production Company

Your company has decided to invest in producing one (or several) videos, for the purposes of marketing, storytelling, educating, recruiting, or otherwise, and they’ve decided to put YOU in charge of finding the right video production company to execute it. In a highly saturated market with lots of options, you may be feeling a little …

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