Why You Need to Hire a Director
Ever wondered what a director actually does? Keep reading to find out why you need to hire one for your next video storytelling project.
Production
JIL & Associate’s 2020 Year in Review
Crazy, cuckoo, bananas – what a year!! As 2020 draws to a close (and good riddance), Susan and I are still taking time to reflect on the positive things that happened for us… It was while walking side-by-side on treadmills at the gym last December, that we decided to enter a collaboration together based on …
How to use Live Streaming Video for your Business
Live streaming is rapidly rising in popularity as a marketing and business communications tool. Brands across all industries are demonstrating that live streaming for your business is a fantastic way to engage with your audience in an authentic manner. According to a survey with New York Magazine, 80% of audiences would rather watch live videos from …
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How to Make Good Interview Videos for Your Business
People often associate the word “interview” with anxiety and interrogation in a formal setting. In reality, an interview is just a chance to share a story in a Question & Answer format. Whether it’s for the purposes of recruitment, marketing, or creating engaging internal content for employees, interview videos add personality to any story your business wants to share. …
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10 Common Video Marketing Mistakes (and How to Avoid Them)
It’s no secret that video is taking over the digital world. More and more businesses are incorporating online video into their marketing strategies, and there are thousands of statistics out there that talk about the benefits of video for business and how many people are watching videos online. However, many forget that simply creating and uploading a video isn’t enough. Although millions …
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How to Create Demo Videos That Drive Results/Sales
Audience demand for video is rising due to its ease of use and high quality, as customers increasingly turn to media to research different products and services. This is an important opportunity for brands and marketers to use video to attract new customers (or retain current ones), educate and connect with them, and even drive …
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6 Reasons Why Your Video Should Use Professional Lighting
Professional lighting is, without a doubt, one of the most important contributors to high-quality video production. Lighting can completely change the appearance of a shot, its mood and tone, and the overall quality of a scene. When it comes to video, getting the lighting correct is one of the greatest challenges. In order to produce …
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How to Prepare an Space for Video Shoots — Part 2: Outdoor
Is your company getting ready to shoot its next workplace safety video, employee spotlight, onboarding video, company news update, instructional video, web series, or company culture video? These video shoots can take place in either interior or outdoor spaces, with real backgrounds (offices, living rooms, outdoors) or fake backgrounds (green screens, studio backdrops). Regardless of where …
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How to Prepare a Space for Video Shoots — Part 1: Indoor
Is your company getting ready to shoot its next workplace safety video, employee spotlight, onboarding video, company news update, instructional video, web series, or company culture video? These video shoots can take place in either interior or outdoor spaces, with real backgrounds (offices, living rooms, outdoors) or fake backgrounds (green screens, studio backdrops). Regardless of where …
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The DOs and DON’Ts of On-Camera Clothing
When you look good, you feel good! If you find yourself as the on-camera subject of your company’s newest corporate video(s) or broadcast, you may be feeling anxious and overwhelmed. However, some wardrobe planning can help you create an on-camera clothing look that projects confidence as you relay your message. And yes…you have to wear pants! Although content …