Storytelling

storytelling - storyboard graphic

4 Ways to Elevate your Brand’s Storytelling When Using Video

Stories have been a part of our human experience since the beginning of time. Our ancestors have narrated them from generation to generation, making storytelling one of the most potent forms of communication.  Nowadays, storytelling with video is not just art, it’s a marketing strategy that allows you to create emotional bonds with your audience …

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2020 Year in Review

JIL & Associate’s 2020 Year in Review

Crazy, cuckoo, bananas – what a year!! As 2020 draws to a close (and good riddance), Susan and I are still taking time to reflect on the positive things that happened for us…  It was while walking side-by-side on treadmills at the gym last December, that we decided to enter a collaboration together based on …

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Pandemic - Video marketing

The Importance of Video Marketing During a Pandemic

Amidst a global pandemic, video marketing is more important than ever to your business.  As COVID-19 has spread around the world and cities have shut down, businesses have struggled to adjust to this new reality – and with it, their marketing plans. Although the future looks uncertain for everyone, your marketing must continue for your business to have …

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video production company

5 Things to Consider When Choosing a Video Production Company

Your company has decided to invest in producing one (or several) videos, for the purposes of marketing, storytelling, educating, recruiting, or otherwise, and they’ve decided to put YOU in charge of finding the right video production company to execute it. In a highly saturated market with lots of options, you may be feeling a little …

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