How Video Testimonials Can Increase Sales and Conversions
Learn how consumers use video testimonials to research your business and how, by using them, you will set yourself apart from your competition and increase sales.
Storytelling
3 Ingredients to Telling Good Stories
Do you have a cool video idea that you want to whip up into a sweet story? This is the perfect recipe for you! Whether you’re looking to create a new corporate video or following a passion project, your story should be captivating and well-told. So, how do you achieve this? This blog gives you …
4 Ways to Elevate your Brand’s Storytelling When Using Video
Stories have been a part of our human experience since the beginning of time. Our ancestors have narrated them from generation to generation, making storytelling one of the most potent forms of communication. Nowadays, storytelling with video is not just art, it’s a marketing strategy that allows you to create emotional bonds with your audience …
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JIL & Associate’s 2020 Year in Review
Crazy, cuckoo, bananas – what a year!! As 2020 draws to a close (and good riddance), Susan and I are still taking time to reflect on the positive things that happened for us… It was while walking side-by-side on treadmills at the gym last December, that we decided to enter a collaboration together based on …
The Importance of Video Marketing During a Pandemic
Amidst a global pandemic, video marketing is more important than ever to your business. As COVID-19 has spread around the world and cities have shut down, businesses have struggled to adjust to this new reality – and with it, their marketing plans. Although the future looks uncertain for everyone, your marketing must continue for your business to have …
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6 Benefits of Video Marketing
We’ve heard it a million times – we’re in the era of video content. If you’re in charge of your company’s content strategy, you might’ve heard from your boss over and over: “we need to post more videos!” But have you ever stopped and wondered WHY exactly? Why does video marketing matter and what are the benefits …
5 Things to Consider When Choosing a Video Production Company
Your company has decided to invest in producing one (or several) videos, for the purposes of marketing, storytelling, educating, recruiting, or otherwise, and they’ve decided to put YOU in charge of finding the right video production company to execute it. In a highly saturated market with lots of options, you may be feeling a little …
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