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video reviews - woman holding a product bag while being filmed

How Video Reviews Affect Your Customer’s Decision-Making Process

Have you ever been walking around a store and noticed that someone is watching a product review video? Have you searched up “x product / service + honest review” on YouTube before hitting the “complete purchase” button? Video reviews have come to shake up your potential customer’s decision-making process. These videos influence viewers so much that shoppers …

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social media - woman doing selfie video with ring light

5 Tips to Optimize Your Videos for Social Media

Between different devices and plenty of streaming platforms, video consumption in social media is at its all-time high. Adding pandemic-related social restrictions to the mix, users are watching more videos than ever before. This reflects their natural need for human interaction. In a world that’s becoming more digital and less traditional, sharing videos in your social media channels is …

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storytelling - storyboard graphic

4 Ways to Elevate your Brand’s Storytelling When Using Video

Stories have been a part of our human experience since the beginning of time. Our ancestors have narrated them from generation to generation, making storytelling one of the most potent forms of communication.  Nowadays, storytelling with video is not just art, it’s a marketing strategy that allows you to create emotional bonds with your audience …

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Streaming video

How to use Live Streaming Video for your Business

Live streaming is rapidly rising in popularity as a marketing and business communications tool. Brands across all industries are demonstrating that live streaming for your business is a fantastic way to engage with your audience in an authentic manner. According to a survey with New York Magazine, 80% of audiences would rather watch live videos from …

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interview videos

How to Make Good Interview Videos for Your Business

People often associate the word “interview” with anxiety and interrogation in a formal setting. In reality, an interview is just a chance to share a story in a Question & Answer format. Whether it’s for the purposes of recruitment, marketing, or creating engaging internal content for employees, interview videos add personality to any story your business wants to share.   …

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